Super Retail Group Acquire Rebel Group Limited

Super Retail today announced that it has reached agreement with Archer Capital to acquire Rebel for a total consideration of $610 million.
The acquisition is consistent with the Group’s stated strategy of expanding into adjacent leisure retail businesses.

Rebel is Australia's number one sporting goods and apparel retailer with a market leading brand.  The acquisition comprises 90 Rebel Sport stores, 36 Amart stores and 2 Performance Sports stores and accelerates the Group's strategic objective of establishing itself as the leading retailer of automotive and leisure products in the Australian market.

Strategic Rationale
Mr Peter Birtles, Chief Executive Officer of the Group, said, "The acquisition represents a fantastic opportunity for the Group to leverage its retail and supply expertise in a highly complementary business and to build Rebel's position as the national leader in sporting goods retailing."

There is a natural strategic fit between the Super Retail and Rebel businesses.  Rebel will strengthen the Group's existing leisure and apparel retail offering, while the Group can provide the required expertise to accelerate Rebel's growth and store roll-out profile and to optimise Rebel's existing operations. 

There is a significant potential opportunity to grow Rebel from 128 stores today to a total of 185 stores over the medium term, across both the Rebel and Amart banners.

In addition, the Group anticipates synergistic benefits will be realised through optimisation of the procurement, logistics, supply chain, marketing, IT and administrative functions.

"Both Super Retail and Rebel are focused on providing customers with a comprehensive product offering and excellent customer service, delivered by passionate team members." Mr Peter Birtles said.

Source:extract from Super Retail Group media release